Effective Date: [27/08/2025]
Last Updated: [16/06/2026]
Welcome to ATTPL HoldCo – One Company, Multiple Solutions, One Powerful Ecosystem ("Company", "ATTPL HoldCo", "we", "our", "us"). These Terms & Conditions ("Terms") govern access to and use of all services, platforms, technologies, applications, websites, software solutions, and digital infrastructure operated by the Company.
These Terms apply to:
The Company operates with the objective of creating a trusted digital agriculture ecosystem that connects farmers, Farmer Producer Organizations (FPOs), agribusinesses, buyers, exporters, institutions, technology providers, consultants, and other stakeholders through secure, innovative, and scalable technology solutions.
By accessing, browsing, registering for, integrating with, or using any Company Service, you acknowledge that you have read, understood, and agree to be legally bound by these Terms and all policies referenced herein.
If you do not agree to these Terms or any future updates published by the Company, you must discontinue use of the Services immediately. Continued access to or use of any Service constitutes acceptance of these Terms and any modifications that may be published from time to time.
ATTPL HoldCo – One Company, Multiple Solutions, One Powerful Ecosystem is committed to transforming agriculture through technology, innovation, transparency, and responsible digital infrastructure that supports farmers and agricultural communities.
Our guiding mission is "Swasth Bharat • Samriddh Kisan," reflecting our commitment to building a healthier nation and a more prosperous farming ecosystem through sustainable agricultural development and inclusive economic growth.
The Company seeks to empower farmers, agricultural enterprises, cooperatives, FPOs, agribusinesses, researchers, and industry participants by providing technology-driven solutions that improve productivity, efficiency, decision-making, and market access.
Through responsible technology adoption, innovation, transparency, sustainability, and farmer empowerment, we strive to create a trusted and future-ready agricultural ecosystem that delivers long-term value to all stakeholders.
Access to Company Services is available only to individuals, organizations, businesses, institutions, cooperatives, Farmer Producer Organizations (FPOs), government entities, and other parties that are legally permitted to enter into binding agreements under applicable laws.
By registering for, accessing, or using any Service, users represent and warrant that they possess the legal authority, capacity, and eligibility necessary to comply with these Terms and any applicable legal requirements.
The Company reserves the right to request verification of eligibility, authority, identity, or organizational representation whenever reasonably necessary to maintain compliance, security, operational integrity, or legal obligations.
Users are solely responsible for ensuring that their use of Company Services is lawful within their jurisdiction and complies with all applicable regulations.
These Terms apply to all products, services, platforms, technologies, applications, software systems, APIs, digital infrastructure, consulting offerings, research initiatives, and future innovations operated, provided, licensed, managed, or controlled by the Company.
The scope of these Terms extends across agriculture technology solutions, digital platforms, marketplace ecosystems, advisory services, analytics systems, AI-powered solutions, and professional service offerings made available by the Company.
Unless explicitly stated otherwise through separate contractual agreements, service-specific terms, or regulatory requirements, these Terms shall govern all present and future services provided by the Company.
The categories listed below are intended to provide examples of covered services and should not be interpreted as limiting the Company's ability to introduce additional products, technologies, or service offerings.
Certain Services may require users to register and maintain an account in order to access features, conduct transactions, receive recommendations, participate in marketplaces, manage agricultural operations, integrate systems, or use advanced platform functionality.
Users are responsible for ensuring that all information submitted during registration and throughout the duration of account usage remains complete, accurate, current, and truthful.
The security of account credentials is the responsibility of the user. Users must take appropriate precautions to prevent unauthorized access and immediately notify the Company if they become aware of any suspected security incident involving their account.
The Company may suspend, restrict, investigate, or terminate accounts where inaccurate information, fraudulent activity, misuse, security concerns, or violations of these Terms are identified.
Users are expected to use Company Services responsibly, ethically, lawfully, and in a manner that supports the integrity, security, reliability, and intended purpose of the platform.
Any activity that disrupts operations, compromises security, harms other users, violates laws, abuses technology systems, or interferes with the Company's services may result in immediate enforcement action.
The Company reserves the right to investigate suspected misuse, monitor compliance where permitted by law, and take corrective action necessary to protect users, systems, data, and business operations.
Violations of acceptable use requirements may result in warnings, restrictions, suspension, termination, legal action, regulatory reporting, or other remedies available under applicable law.
All intellectual property rights associated with Company Services remain the exclusive property of the Company and its licensors unless expressly stated otherwise in writing.
Users are granted only limited rights necessary to access and use the Services in accordance with these Terms and do not acquire ownership rights in any Company technology, content, software, systems, or materials.
The Company's intellectual property portfolio includes proprietary technologies, software systems, databases, analytical models, AI technologies, documentation, designs, trademarks, branding assets, reports, and other protected materials.
Unauthorized reproduction, modification, distribution, licensing, reverse engineering, commercial exploitation, or misuse of Company intellectual property may result in legal action and enforcement of applicable rights.
Users may submit information, documents, agricultural records, marketplace content, operational data, communications, media, feedback, and other materials through Company Services.
Except where otherwise required by law or contract, users retain ownership of content they submit to the platform. However, the Company requires certain usage rights to provide services, operate systems, process requests, improve functionality, and maintain platform performance.
By submitting content through the Services, users authorize the Company to utilize such content for operational, analytical, technical, security, support, compliance, and service-improvement purposes consistent with applicable laws and the Company's Privacy Policy.
Users represent that they possess all rights, permissions, authorizations, and legal authority necessary to submit content and grant the rights described in these Terms.
ATTPL HoldCo provides agricultural intelligence, crop advisory services, weather insights, soil intelligence, analytics, forecasts, recommendations, and decision-support information designed to assist users in making informed agricultural decisions.
Agricultural recommendations are generated using available information, scientific methodologies, analytics systems, AI technologies, environmental data, and other inputs that may change over time or contain limitations beyond the Company's control.
Agricultural outcomes depend on numerous variables including weather conditions, soil characteristics, farming practices, pest activity, disease outbreaks, irrigation availability, market conditions, regional factors, and operational decisions made by users.
Users acknowledge that all agricultural, commercial, cultivation, procurement, investment, harvesting, storage, and marketing decisions remain their sole responsibility and should be independently evaluated before implementation.
The Company does not guarantee agricultural outcomes, crop performance, profitability, market success, production levels, operational efficiency improvements, or financial results resulting from use of advisory services or recommendations.
Certain ATTPL HoldCo Services may utilize Artificial Intelligence (AI), Machine Learning (ML), predictive analytics, automation technologies, decision-support systems, large-scale data processing frameworks, and other advanced computational models to generate recommendations, forecasts, alerts, reports, insights, and operational guidance.
These technologies are designed to assist users in making more informed decisions across agricultural operations, supply chain management, marketplace participation, resource planning, risk assessment, and business management activities.
While the Company continuously works to improve the accuracy, reliability, and effectiveness of AI-driven services, users acknowledge that AI-generated outputs are inherently probabilistic and may be influenced by data quality, model limitations, environmental conditions, user inputs, system assumptions, and factors outside the Company's control.
AI-generated recommendations should be treated as informational and supportive in nature rather than definitive instructions or guaranteed outcomes. Users are encouraged to independently validate recommendations before implementing critical operational, commercial, financial, agricultural, or strategic decisions.
The Company shall not be responsible for losses, damages, liabilities, or adverse outcomes resulting from sole reliance on AI-generated outputs without appropriate human review and judgment.
Certain Company Services may facilitate marketplace activities by connecting buyers, sellers, suppliers, distributors, vendors, service providers, logistics partners, exporters, importers, and other participants within the agricultural ecosystem.
The Company may provide technology infrastructure, communication tools, transaction support systems, discovery mechanisms, verification processes, and other platform services designed to facilitate marketplace interactions.
Unless expressly stated otherwise through separate agreements, transactions conducted through marketplace services are entered into directly between the participating parties. The Company generally acts as a platform operator and facilitator rather than as a contracting party to such transactions.
Users remain responsible for conducting appropriate due diligence, evaluating counterparties, verifying product quality, confirming compliance requirements, and assessing commercial risks before entering into any transaction.
Marketplace participants are responsible for fulfilling their contractual obligations, maintaining regulatory compliance, and resolving transaction-related matters in accordance with applicable laws and agreements.
Certain Company Services may be offered on a paid basis through subscriptions, licensing arrangements, implementation fees, consulting engagements, transaction-based pricing models, usage-based billing structures, or other commercial arrangements.
Applicable pricing, billing schedules, payment methods, taxes, charges, and related commercial terms may vary depending on the specific service, jurisdiction, customer category, regulatory requirements, and contractual arrangements.
Users are responsible for ensuring timely payment of all applicable fees, taxes, duties, levies, and other charges associated with their use of Company Services.
Failure to make payments when due may result in service restrictions, suspension of access, termination of services, withholding of deliverables, or other enforcement actions permitted under applicable agreements and laws.
Unless otherwise required by law, regulatory obligations, or expressly agreed in writing, payments made to the Company are generally non-refundable.
Company Services may rely upon, integrate with, exchange information with, or provide connectivity to various third-party systems, platforms, databases, service providers, technology vendors, infrastructure providers, and external data sources.
These integrations may be necessary to deliver certain functionality including weather intelligence, geospatial services, logistics operations, financial services, regulatory compliance processes, cloud infrastructure, mapping technologies, and agricultural ecosystem connectivity.
Although the Company seeks to work with reputable providers, the Company does not control third-party systems and cannot guarantee their performance, availability, security, accuracy, reliability, functionality, or continued operation.
Users acknowledge that interruptions, inaccuracies, delays, outages, service discontinuations, or operational failures affecting third-party services may impact the availability or performance of Company Services.
Any relationship, transaction, agreement, or interaction between users and third-party providers may be governed by separate terms and conditions established by those providers.
The protection of user information and responsible handling of data are important components of the Company's operations and digital infrastructure.
Use of Company Services is subject to the Company's Privacy Policy, which explains how information may be collected, processed, stored, secured, transferred, analyzed, shared, and managed in connection with the Services.
By accessing or using Company Services, users acknowledge that information may be handled in accordance with the Privacy Policy and any applicable legal requirements.
Users are encouraged to review the Privacy Policy carefully to understand their rights, responsibilities, choices, and the Company's data management practices.
The Company implements commercially reasonable administrative, technical, organizational, and operational safeguards designed to protect systems, infrastructure, applications, data, and user information from unauthorized access, misuse, alteration, disclosure, disruption, or destruction.
Security controls may include access management procedures, monitoring systems, encryption technologies, security reviews, infrastructure protections, incident response processes, and other industry-standard practices.
Despite these efforts, no digital platform, network, software environment, communication channel, or information system can guarantee complete protection against every security threat, cyber incident, technical failure, or operational risk.
Users acknowledge the inherent risks associated with internet-based services and accept that absolute security, uninterrupted service availability, and error-free operation cannot be guaranteed.
Company Services are provided on an " as available" and " as is" basis and may evolve over time as technologies, business requirements, legal obligations, customer needs, operational priorities, and market conditions change.
The Company reserves the right to modify, improve, replace, discontinue, retire, suspend, limit, or update any Service, feature, functionality, integration, or platform component whenever reasonably necessary.
Scheduled maintenance, emergency maintenance, infrastructure upgrades, technical issues, regulatory requirements, security concerns, third-party dependencies, and unforeseen events may occasionally affect service availability.
The Company does not guarantee uninterrupted access, continuous operation, or permanent availability of any specific service, feature, or platform capability.
Users acknowledge that operational adjustments may be necessary to maintain platform integrity, security, scalability, compliance, and long-term service quality.
Users are responsible for ensuring that their access to and use of Company Services complies with all applicable laws, regulations, rules, governmental requirements, and industry standards relevant to their jurisdiction and activities.
Compliance obligations may vary depending on location, industry sector, transaction type, agricultural activity, export activity, data processing operation, or commercial relationship involved.
The Company may implement compliance measures, monitoring processes, reporting obligations, verification procedures, access restrictions, or operational controls where required by law, regulation, contractual commitments, or risk management requirements.
Users remain solely responsible for obtaining necessary licenses, permits, approvals, registrations, authorizations, and legal advice required for their activities.
Users agree to comply with all applicable export control laws, sanctions regulations, trade restrictions, embargo requirements, and international compliance obligations that may apply to their use of Company Services.
The Company reserves the right to restrict, suspend, deny, or terminate access where required to comply with export control regulations, sanctions programs, governmental directives, legal requirements, or internal compliance obligations.
Users represent and warrant that they are not prohibited from accessing Company Services under applicable sanctions programs, trade restrictions, embargo regulations, or export control frameworks.
The Company may conduct screening, verification, monitoring, risk assessments, or compliance reviews to satisfy legal and regulatory obligations.
Any use of the Services that could result in violations of export control laws, sanctions requirements, restricted-party regulations, or prohibited international trade activities is strictly prohibited.
To the fullest extent permitted under applicable law, ATTPL HoldCo – One Company, Multiple Solutions, One Powerful Ecosystem, its affiliates, subsidiaries, directors, officers, employees, contractors, licensors, technology providers, consultants, agents, partners, and representatives shall not be liable for any losses, damages, liabilities, claims, expenses, costs, or consequences arising directly or indirectly from the use of, inability to use, reliance upon, or performance of the Services.
The Company provides technology platforms, digital infrastructure, advisory systems, AI-powered tools, marketplace services, analytics solutions, and related services intended to support users in making informed decisions. However, the Company cannot guarantee specific outcomes, results, performance improvements, commercial success, agricultural productivity, profitability, or operational efficiencies.
Users acknowledge that agricultural activities, market participation, commercial transactions, technological implementations, and business operations involve inherent risks that may be influenced by environmental conditions, market fluctuations, regulatory changes, third-party actions, user decisions, and other factors beyond the Company's control.
The limitations contained in this section apply regardless of the legal theory asserted, including contract, tort, negligence, statutory liability, strict liability, misrepresentation, or any other cause of action permitted by law.
Where applicable laws restrict the exclusion of certain liabilities, the Company's liability shall be limited to the maximum extent permitted under those laws.
Users agree to defend, indemnify, and hold harmless the Company, its affiliates, directors, officers, employees, contractors, representatives, licensors, technology providers, and business partners from and against any claims, actions, proceedings, liabilities, damages, losses, costs, penalties, fines, judgments, and expenses arising from or related to their use of the Services.
This obligation applies where claims result from violations of these Terms, misuse of Company Services, unlawful conduct, infringement of third-party rights, submission of unauthorized content, inaccurate representations, regulatory non-compliance, or other actions attributable to the user.
The Company reserves the right to assume the exclusive defense and control of any matter subject to indemnification, and users agree to cooperate fully in the defense of such matters.
The indemnification obligations described in this section shall survive suspension, termination, expiration, or discontinuation of the user's relationship with the Company.
The Company reserves the right to suspend, restrict, limit, disable, investigate, or terminate access to any Service at its sole discretion where such action is necessary to protect users, systems, operations, data, legal compliance, business interests, or platform integrity.
Termination or suspension may occur with or without prior notice where permitted by law and may be based on security concerns, legal obligations, policy violations, suspected fraud, misuse of services, regulatory requirements, operational risks, or other legitimate business reasons.
Users may also discontinue use of the Services at any time, subject to any contractual obligations, outstanding payments, regulatory requirements, or service-specific commitments that may continue after termination.
Termination of access does not affect accrued rights, obligations, liabilities, intellectual property protections, payment obligations, dispute resolution provisions, or any clauses that are intended to survive termination.
The Company shall not be responsible or liable for delays, interruptions, failures, performance issues, inability to provide services, or other operational impacts resulting from circumstances beyond its reasonable control.
Force majeure events may affect infrastructure availability, communications systems, third-party service providers, transportation networks, supply chains, technology systems, workforce availability, regulatory environments, and other operational components necessary for service delivery.
Where reasonably practicable, the Company will make commercially reasonable efforts to mitigate the effects of force majeure events and restore services as circumstances permit.
The occurrence of a force majeure event shall not constitute a breach of these Terms and shall not create liability for delays or failures caused by such circumstances.
These Terms and any disputes, claims, controversies, proceedings, or matters arising from or relating to the Services shall be governed by and interpreted in accordance with the laws of India, except where mandatory legal requirements in a user's jurisdiction provide otherwise.
The application of conflict-of-law principles that would require the application of laws from another jurisdiction shall be excluded to the extent permitted by applicable law.
Users acknowledge that the Company's operations, policies, contractual relationships, and service framework are intended to operate in accordance with Indian legal and regulatory requirements unless expressly stated otherwise.
The Company encourages parties to resolve disputes through open communication, cooperation, and good-faith negotiations before pursuing formal legal proceedings.
Users agree that any dispute, disagreement, claim, controversy, or legal matter arising from these Terms or the use of Company Services should first be addressed through reasonable efforts toward amicable resolution.
If a dispute cannot be resolved informally within a reasonable period, the matter may be referred to arbitration or other dispute resolution mechanisms available under applicable law.
The dispute resolution framework established in this section is intended to provide an efficient, fair, and commercially reasonable process for resolving disagreements while minimizing unnecessary legal costs and delays.
The Company may offer products, services, technologies, marketplace capabilities, consulting solutions, research initiatives, digital platforms, and agricultural innovation programs across multiple jurisdictions and geographic regions.
Users accessing Services from locations outside India are responsible for ensuring that their use of the Services complies with all local laws, regulations, licensing requirements, import and export restrictions, tax obligations, industry standards, and governmental requirements applicable within their jurisdiction.
The availability of specific features, services, technologies, integrations, or commercial offerings may vary based on geography, regulatory requirements, operational considerations, infrastructure availability, and local legal restrictions.
International use of the Services does not create an obligation for the Company to comply with every jurisdiction's legal framework beyond requirements applicable to the Company's operations.
The Company reserves the right to modify, update, revise, supplement, replace, or otherwise change these Terms at any time in order to reflect changes in law, regulation, technology, business operations, security requirements, industry practices, service offerings, or organizational needs.
Updated versions may be published through Company websites, platforms, applications, portals, or other communication channels deemed appropriate by the Company.
Users are encouraged to review these Terms periodically to remain informed of current requirements, obligations, rights, and operational policies governing use of the Services.
Unless otherwise required by law, revised Terms become effective upon publication, and continued access to or use of the Services constitutes acceptance of the updated Terms.
ATTPL HoldCo – One Company, Multiple Solutions, One Powerful Ecosystem welcomes questions, requests, concerns, feedback, compliance inquiries, legal notices, partnership discussions, and communications relating to these Terms and the Services.
Users seeking clarification regarding their rights, responsibilities, obligations, service usage, regulatory matters, privacy concerns, dispute resolution procedures, or contractual relationships may contact the Company using the information provided below.
The Company may update contact information periodically to ensure efficient communication and operational effectiveness. Users are encouraged to verify current contact details through official Company channels.
Official contact information is as follows:
ATTPL HoldCo – One Company, Multiple Solutions, One Powerful Ecosystem
Website: https://agri.attplai.com/
Email: [legal@attplgroup.com](mailto:legal@attplgroup.com)
Support: [support@attplgroup.com](mailto:support@attplgroup.com)
Registered Office: [Insert Registered Office Address]
ATTPL HoldCo – One Company, Multiple Solutions, One Powerful Ecosystem is committed to building a trusted, transparent, secure, innovative, and future-ready digital agriculture ecosystem that serves farmers, agricultural enterprises, cooperatives, FPOs, researchers, technology partners, government stakeholders, investors, and global agricultural communities.
Our mission of 'Swasth Bharat • Samriddh Kisan' guides every aspect of our operations and reflects our dedication to improving agricultural outcomes, strengthening rural prosperity, promoting sustainable development, and expanding access to modern agricultural technologies.
We are committed to Farmer Empowerment by enabling informed decision-making, improving access to markets, strengthening digital inclusion, supporting productivity growth, and creating opportunities for long-term agricultural success.
We are committed to Ethical Innovation by ensuring that technology development, platform operations, product design, and business practices are conducted responsibly, transparently, and with consideration for social, environmental, and economic impact.
We are committed to Responsible AI by developing and deploying artificial intelligence technologies in a manner that prioritizes fairness, accountability, transparency, reliability, security, human oversight, and responsible decision support.
We are committed to Data Protection through the implementation of governance frameworks, security controls, privacy safeguards, compliance programs, and operational practices designed to protect information entrusted to us.
We are committed to Sustainability by supporting environmentally responsible agricultural practices, efficient resource utilization, climate-conscious innovation, and long-term agricultural resilience.
We are committed to Transparency by communicating openly about our services, technologies, policies, operations, and responsibilities while maintaining appropriate confidentiality and security protections.
We are committed to Security through ongoing investments in infrastructure protection, cybersecurity practices, operational resilience, risk management, monitoring capabilities, and incident response preparedness.
We are committed to Global Compliance by operating in accordance with applicable legal, regulatory, ethical, and industry standards while respecting the diverse requirements of the jurisdictions in which our services may be used.
Through these commitments, ATTPL HoldCo – One Company, Multiple Solutions, One Powerful Ecosystem seeks to foster long-term trust, responsible innovation, sustainable growth, and meaningful impact across the global agricultural ecosystem.