Effective Date: [27/08/2025]
Last Updated: [16/06/2026]
Welcome to the Privacy Policy of ATTPL HoldCo – One Company, Multiple Solutions, One Powerful Ecosystem ("Company", "ATTPL HoldCo", "we", "our", or "us"). We respect your privacy and are committed to protecting the information entrusted to us by farmers, agribusinesses, agricultural organizations, technology partners, researchers, consultants, enterprises, and all other users of our digital platforms and services.
This Privacy Policy explains how we collect, use, process, store, secure, disclose, transfer, retain, and protect information when you access, use, interact with, or otherwise engage with our services and digital platforms.
This Policy applies to the use of:
This Privacy Policy is intended to provide transparency regarding our data practices and to help users understand how information is managed throughout the lifecycle of our services.
By accessing, registering for, interacting with, or using any Company Service, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy.
Privacy, trust, transparency, and responsible innovation are foundational principles of ATTPL HoldCo. We recognize that the information shared by our users may include personal, professional, agricultural, operational, commercial, and business-related information that deserves appropriate protection and responsible stewardship.
We are committed to maintaining privacy practices that support innovation while respecting the rights and expectations of users across the agricultural ecosystem.
Our objective is to build a trusted, secure, transparent, and future-ready digital agriculture ecosystem that empowers farmers and agricultural stakeholders while maintaining strong privacy and governance standards.
To provide our services effectively, improve platform performance, support users, deliver agricultural insights, maintain security, and comply with applicable laws, we may collect various categories of information from users and authorized third parties.
The categories of information collected may vary depending on the services used, account type, geographic location, legal requirements, user preferences, and interactions with our platforms.
Information may be provided directly by users when creating accounts, completing profiles, submitting forms, participating in surveys, communicating with support teams, accessing agricultural services, engaging with marketplace activities, or otherwise interacting with Company platforms.
The information provided may include personal, professional, organizational, and account-related details necessary for service delivery and operational requirements.
Because ATTPL HoldCo operates within the agricultural sector, certain services may require collection and processing of agriculture-related information to provide advisory services, analytics, productivity recommendations, operational insights, marketplace functionality, supply chain visibility, and technology-enabled farming solutions.
Agricultural information may be provided directly by users, generated through platform interactions, obtained from integrated systems, or derived from analytical processes.
Such information is used solely for legitimate operational, analytical, advisory, research, compliance, and service-delivery purposes consistent with this Privacy Policy.
When users access Company platforms, systems automatically generate technical and operational information necessary for platform functionality, security monitoring, troubleshooting, analytics, performance optimization, fraud prevention, and system administration.
Technical information may be collected through standard internet technologies, server infrastructure, application monitoring systems, security tools, and platform analytics systems.
We may collect information regarding how users interact with our platforms, services, applications, features, and digital resources.
Usage information helps us understand user needs, improve platform usability, optimize performance, identify service improvements, enhance security, and support business intelligence initiatives.
Certain agricultural services may benefit from location-based information to deliver weather intelligence, crop recommendations, soil analysis, regional insights, geospatial analytics, supply chain services, and operational support.
Where permitted by law and authorized by the user, we may collect location-related information from devices, applications, user submissions, integrated systems, or other lawful sources.
Location services can typically be controlled through device settings, browser permissions, application preferences, or other user-controlled mechanisms.
The Company may use cookies and similar technologies to improve user experience, maintain session continuity, support authentication, analyze platform usage, enhance performance, remember preferences, provide security controls, and optimize service delivery.
These technologies may be deployed through Company systems or approved service providers acting on our behalf.
Users may manage cookie preferences through browser settings or other available controls; however, disabling certain technologies may affect platform functionality.
Additional information regarding cookies and tracking technologies may be provided through a separate Cookie Policy or related disclosures.
The information we collect is used to operate, maintain, improve, secure, and expand our services while supporting users across the agricultural ecosystem.
Information may be processed for operational, administrative, technical, analytical, compliance, research, security, and business purposes that are reasonably related to the delivery of Company Services.
Our use of information is guided by principles of necessity, proportionality, security, transparency, lawful processing, and responsible data stewardship.
Depending on the nature of the service being used, information may be utilized for the following purposes:
Depending on the applicable laws and jurisdiction in which a user resides or operates, the Company may rely upon one or more lawful bases for collecting, processing, storing, analyzing, sharing, transferring, and otherwise handling personal information.
The legal basis for processing may vary depending on the nature of the information involved, the services being provided, contractual obligations, regulatory requirements, user choices, and legitimate business needs.
Where required by applicable law, the Company will obtain consent before processing information for specific purposes and will provide mechanisms that allow users to manage or withdraw consent where legally permitted.
The Company seeks to ensure that all processing activities are conducted in accordance with applicable legal, regulatory, and governance requirements.
ATTPL HoldCo may utilize Artificial Intelligence, Machine Learning, predictive analytics, automation technologies, data science methodologies, and decision-support systems to improve service quality, generate insights, support agricultural decision-making, enhance operational efficiency, and develop innovative digital agriculture solutions.
These technologies may process large volumes of agricultural, technical, operational, and usage-related information in order to identify patterns, generate recommendations, improve system performance, and support users with actionable insights.
AI-driven systems are designed to assist users and should not be interpreted as guarantees, promises of specific outcomes, or substitutes for independent judgment, professional expertise, regulatory advice, or field-level decision making.
The Company continuously works to improve the accuracy, reliability, fairness, transparency, and effectiveness of AI-enabled services; however, users acknowledge that automated systems may contain limitations, assumptions, inaccuracies, or incomplete information.
Users are encouraged to review AI-generated outputs carefully and apply appropriate human oversight before making important agricultural, commercial, operational, financial, or strategic decisions.
The Company does not sell personal information to third parties for monetary consideration.
Information may be shared where reasonably necessary to operate services, fulfill contractual obligations, support platform functionality, comply with legal requirements, improve user experiences, conduct authorized business operations, facilitate integrations, or support agricultural ecosystem initiatives.
All information sharing activities are conducted subject to applicable laws, contractual obligations, privacy requirements, security safeguards, and legitimate business purposes.
Where appropriate, service providers and partners receiving information may be subject to confidentiality obligations, contractual safeguards, security requirements, and compliance controls.
Because ATTPL HoldCo may operate internationally and may utilize global infrastructure, technology providers, cloud environments, research collaborations, support functions, business partners, and service delivery networks, information may be transferred across geographic boundaries.
Data transfers may occur for operational, technical, compliance, support, security, research, analytics, or service delivery purposes.
Where information is transferred across jurisdictions, the Company seeks to implement reasonable safeguards, contractual protections, operational controls, technical measures, and governance mechanisms designed to support lawful and secure processing.
Users acknowledge that privacy protections, legal requirements, regulatory obligations, and enforcement mechanisms may differ across jurisdictions.
The Company retains information only for as long as reasonably necessary to fulfill legitimate business purposes, provide services, comply with legal obligations, resolve disputes, enforce agreements, maintain records, protect users, preserve security, support investigations, and satisfy regulatory requirements.
Retention periods may vary depending on the category of information, the nature of the service, applicable contractual obligations, industry standards, operational needs, legal requirements, litigation considerations, and regulatory expectations.
When information is no longer required for authorized purposes, the Company may delete, anonymize, aggregate, archive, or otherwise dispose of information in accordance with applicable laws, internal policies, operational requirements, and data governance practices.
Certain information may be retained for longer periods where required by law, regulatory obligations, audit requirements, dispute resolution processes, security investigations, fraud prevention activities, or legitimate business interests.
Protecting information is an important component of ATTPL HoldCo's operational, technological, and governance framework. The Company implements commercially reasonable administrative, technical, organizational, and physical safeguards designed to protect information from unauthorized access, misuse, disclosure, alteration, destruction, loss, or other security risks.
Security controls may evolve over time in response to emerging threats, technological advancements, regulatory developments, operational requirements, industry standards, and risk assessments.
The Company regularly evaluates security practices and may implement additional safeguards, monitoring capabilities, access controls, incident response mechanisms, infrastructure protections, and governance processes to strengthen overall security posture.
While the Company works diligently to protect information, users acknowledge that no technology system, communication network, software platform, internet-based service, or data storage environment can guarantee complete or absolute security.
Users are encouraged to take reasonable precautions to protect their accounts, credentials, devices, networks, and information when using Company Services.
Subject to applicable laws, regulatory requirements, jurisdictional limitations, identity verification procedures, and operational considerations, users may possess certain rights regarding their personal information.
The availability and scope of these rights may vary depending on the user's location, applicable legal framework, the nature of the information involved, and the specific services being used.
The Company seeks to respond to valid requests in accordance with applicable laws and may require verification of identity before processing requests related to personal information.
Users may exercise available rights by contacting the Company through the contact information provided in this Privacy Policy.
The Company's Services are intended primarily for adult users, agricultural professionals, businesses, organizations, institutions, and other individuals who are legally permitted to use the Services under applicable laws.
We do not knowingly collect personal information from children below the age required by applicable law without appropriate parental, guardian, educational, institutional, or other legally required authorization.
If the Company becomes aware that information has been collected from a child in a manner inconsistent with applicable legal requirements, reasonable efforts will be made to investigate the matter and take appropriate corrective action.
Parents, guardians, educators, institutions, or authorized representatives who believe that a child may have provided personal information to the Company may contact us using the information provided in this Privacy Policy.
Company Services may include integrations, connections, references, interfaces, APIs, links, embedded content, plug-ins, marketplaces, communication channels, software components, or services provided by third parties.
These third-party services may operate independently from ATTPL HoldCo and may maintain their own privacy policies, terms of service, security practices, operational procedures, and compliance frameworks.
The Company does not control the privacy practices, operational decisions, content management, security controls, or information handling activities of independent third-party providers.
Users are encouraged to review the privacy policies, terms, disclosures, and governance documentation of any third-party service before interacting with or providing information to such services.
Any interactions between users and third-party providers may be governed by separate agreements between those parties.
ATTPL HoldCo recognizes that agricultural data represents a valuable resource that may directly impact farmers, agribusinesses, agricultural organizations, cooperatives, researchers, service providers, supply chain participants, and other stakeholders throughout the agricultural ecosystem.
The Company believes that agricultural data should be managed responsibly, transparently, ethically, and in a manner that promotes trust, innovation, productivity, sustainability, and long-term agricultural development.
Our approach to agricultural data governance seeks to balance technological advancement with privacy protection, operational efficiency, ethical responsibilities, and respect for stakeholder interests.
Agricultural data shall not be knowingly exploited, misused, processed irresponsibly, or handled in a manner inconsistent with this Privacy Policy, applicable laws, contractual commitments, or legitimate user expectations.
Despite the implementation of security controls and operational safeguards, security incidents, cyber threats, technical failures, unauthorized activities, or other events may occasionally occur.
The Company maintains processes designed to identify, assess, investigate, manage, respond to, document, and remediate security-related events in accordance with applicable legal requirements, operational procedures, risk management frameworks, and industry practices.
Response actions may vary depending on the nature, scope, severity, impact, and legal implications of a particular incident.
Where required by applicable law, regulation, contractual obligation, or governmental requirement, affected individuals, customers, partners, authorities, regulators, or other stakeholders may be notified through appropriate communication channels.
ATTPL HoldCo is committed to maintaining privacy, security, governance, compliance, and accountability practices that align with applicable legal requirements, industry standards, internationally recognized frameworks, and evolving regulatory expectations.
This Privacy Policy has been developed with consideration for widely accepted privacy principles and data protection standards that support responsible information management across global digital ecosystems.
Because the Company may serve users across multiple jurisdictions, privacy obligations, regulatory requirements, enforcement mechanisms, reporting obligations, and user rights may vary depending on the applicable legal framework.
The Company continuously monitors relevant legal, regulatory, technological, and operational developments and may update its privacy practices, governance controls, policies, and procedures accordingly.
References to regulatory frameworks and standards do not constitute certifications, legal guarantees, regulatory approvals, or representations that all requirements apply uniformly across all users, services, jurisdictions, or operational environments.
The Company reserves the right to modify, amend, update, revise, supplement, replace, or otherwise change this Privacy Policy at any time to reflect changes in laws, regulations, technologies, business practices, operational requirements, industry standards, security considerations, service offerings, organizational developments, or user needs.
Updated versions of this Privacy Policy may be published through Company websites, applications, platforms, portals, customer communications, legal documentation repositories, or other appropriate channels.
Users are encouraged to review this Privacy Policy periodically to remain informed about how information is collected, processed, protected, used, stored, disclosed, and managed.
Unless otherwise required by law, revised versions of this Privacy Policy become effective upon publication and supersede prior versions.
Continued use of Company Services following publication of an updated Privacy Policy constitutes acknowledgment of the revised Policy and continued interaction with the Company's services under the updated framework.
ATTPL HoldCo welcomes questions, requests, feedback, concerns, complaints, privacy inquiries, compliance-related communications, and other correspondence relating to this Privacy Policy and the handling of personal information.
Users may contact the Company regarding privacy rights, access requests, correction requests, deletion requests, consent management, compliance matters, security concerns, data protection inquiries, regulatory issues, or any other matter relating to personal information and privacy practices.
To help ensure efficient handling of inquiries, users are encouraged to provide sufficient information regarding the nature of their request and any relevant account or service details.
The Company may update contact information periodically as part of its operational, administrative, legal, or organizational processes. Users should refer to official Company channels for the most current contact details.
Privacy-related communications may be directed to the following contact points:
ATTPL HoldCo – One Company, Multiple Solutions, One Powerful Ecosystem is committed to building a secure, transparent, trustworthy, and future-ready digital agriculture ecosystem that empowers farmers, agribusinesses, agricultural organizations, researchers, technology providers, government stakeholders, enterprises, cooperatives, FPOs, and communities across the agricultural value chain.
We recognize that trust is earned through responsible actions, ethical decision-making, transparent operations, strong governance, effective security controls, and meaningful respect for the information entrusted to us by our users and partners.
Our privacy and data governance approach is guided by our mission of supporting sustainable agricultural growth, responsible innovation, and long-term stakeholder value creation while maintaining strong privacy protections and accountability standards.
We are committed to transparency in how information is collected, processed, used, stored, disclosed, retained, and protected throughout the lifecycle of our services and operations.
We are committed to accountability by implementing governance frameworks, operational controls, oversight mechanisms, compliance processes, and internal policies designed to support responsible information management.
We are committed to data security through continuous investment in cybersecurity practices, infrastructure protection, access management, monitoring systems, risk management processes, incident response capabilities, and operational resilience measures.
We are committed to responsible innovation by developing and deploying technology solutions that support agricultural advancement while respecting privacy rights, ethical considerations, legal requirements, and societal expectations.
We are committed to ethical data use by ensuring that information is processed for legitimate purposes, handled responsibly, protected appropriately, and managed in a manner consistent with user expectations and applicable laws.
We are committed to farmer data protection by recognizing the importance of agricultural information and implementing safeguards designed to support confidentiality, integrity, responsible use, and fair treatment of agricultural data.
We are committed to global compliance through alignment with applicable legal requirements, regulatory obligations, industry standards, governance principles, and internationally recognized privacy practices where appropriate.
We are committed to user rights protection by supporting lawful access, transparency, choice, accountability, and privacy protections in accordance with applicable laws and operational requirements.
Our guiding principle remains:
"Swasth Bharat • Samriddh Kisan"
Through responsible technology, innovation, privacy protection, data stewardship, security, transparency, and ethical digital transformation, ATTPL HoldCo seeks to create lasting value and long-term trust across the global agricultural ecosystem.