ATTPL HoldCo – One Company, Multiple Solutions, One Powerful Ecosystem ("Company", "ATTPL HoldCo", "we", "our", "us") uses cookies and similar technologies to improve user experience, ensure platform security, enhance service functionality, analyze performance, and support responsible business operations.
This Cookie Policy applies to:
https://agri.attplai.com/
All websites operated by the Company
Mobile Applications
Agriculture Technology Platforms
SaaS Platforms
AI Platforms
APIs and Developer Services
Digital Agriculture Services
Farmer Advisory Services
Agri Marketplace Services
Consulting Services
Data Intelligence Services
Future products, applications and microservices
This Policy explains how cookies and related technologies are used and how users can manage their preferences.
2. OUR COMMITMENT
We are committed to:
Transparency
User Choice
Privacy Protection
Responsible Data Practices
Global Regulatory Compliance
Secure Digital Agriculture Services
Our goal is to provide a trusted and secure digital ecosystem for farmers, agribusinesses, enterprises, governments and global stakeholders.
3. WHAT ARE COOKIES?
Cookies are small text files stored on your device when you visit a website or use an online service.
Cookies help websites:
Remember preferences
Authenticate users
Improve performance
Understand user behavior
Enhance security
Personalize experiences
Cookies may be temporary (session cookies) or persistent (stored for a longer period).
4. WHAT TECHNOLOGIES WE USE
We may use:
Cookies
Standard browser-based cookies.
Local Storage
Data stored within your browser.
Session Storage
Temporary session-based storage.
Pixels
Tracking pixels for analytics and communication.
Tags
Website measurement and performance tags.
SDKs
Software Development Kits used in mobile applications.
Similar Technologies
Any technology that performs a function similar to cookies.
5. TYPES OF COOKIES WE USE
A. Strictly Necessary Cookies
These cookies are essential for operation of the website and services.
Examples:
User Authentication
Session Management
Security Controls
Fraud Prevention
Load Balancing
Account Access
Without these cookies, services may not function properly.
Consent is generally not required for strictly necessary cookies where permitted by law.
B. Functional Cookies
These cookies improve usability.
Examples:
Language Preferences
Region Preferences
Accessibility Settings
User Interface Preferences
Saved Configurations
Purpose:
To enhance the user experience and remember preferences.
C. Analytics Cookies
These cookies help us understand how users interact with our services.
Examples:
Website Traffic Analysis
Page Performance Measurement
Feature Usage Analysis
User Journey Tracking
Purpose:
Improve services
Improve platform performance
Improve customer experience
Analytics data may be aggregated and anonymized where appropriate.
D. Performance Cookies
Used to measure system performance.
Examples:
Server Response Monitoring
Application Performance Monitoring
Error Detection
Reliability Tracking
Purpose:
To ensure efficient operation of services.
E. Security Cookies
Used to maintain platform security.
Examples:
Authentication Tokens
Bot Detection
Threat Prevention
Abuse Monitoring
Purpose:
To protect users, systems and data.
F. Marketing & Advertising Cookies
Where applicable and with appropriate consent, cookies may be used to:
Measure campaign effectiveness
Understand user engagement
Deliver relevant communications
We do not use advertising cookies without appropriate legal basis where required.
G. Third-Party Cookies
Certain trusted third parties may place cookies through our services.
Examples may include:
Analytics Providers
Cloud Service Providers
Security Service Providers
Customer Support Platforms
Marketing Platforms
Third-party providers operate under their own privacy practices and contractual obligations.
6. AGRICULTURE DATA AND COOKIES
We recognize the importance of agricultural data.
Cookies are not intended to identify farming decisions or agricultural outcomes in a manner inconsistent with our Privacy Policy.
Where agricultural information is processed:
Data minimization principles apply.
Privacy safeguards apply.
Security controls apply.
Farmer trust remains a core principle of our operations.
7. PURPOSES FOR USING COOKIES
We use cookies to:
Service Operation
Maintain sessions
Authenticate users
Enable platform functions
Security
Prevent fraud
Detect abuse
Protect accounts
Performance
Monitor reliability
Improve system efficiency
User Experience
Remember preferences
Improve navigation
Support accessibility
Analytics
Understand service usage
Improve products
Improve support
Compliance
Maintain records of consent
Support regulatory obligations
8. LEGAL BASIS FOR COOKIE PROCESSING
Depending on applicable laws and jurisdiction, cookie processing may be based on:
User Consent
Where required by law.
Legitimate Interests
For security, fraud prevention and operational purposes.
Contractual Necessity
Where cookies are necessary to provide requested services.
Legal Obligations
Where required by applicable regulations.
9. COOKIE CONSENT MANAGEMENT
When legally required, users will be provided with a Cookie Consent Banner allowing them to:
Accept All Cookies
Reject Non-Essential Cookies
Customize Preferences
Withdraw Consent
Consent preferences may be updated at any time through available settings.
10. MANAGING COOKIES
Users may manage cookies through:
Browser Settings
Most browsers allow users to:
View cookies
Delete cookies
Block cookies
Restrict tracking
Device Settings
Mobile devices may provide controls for advertising identifiers and tracking permissions.
Cookie Preference Center
Where available, users may update preferences directly through our website.
11. THIRD-PARTY SERVICES
We may use services provided by trusted third parties, including:
Analytics Providers
Security Providers
Cloud Infrastructure Providers
Communication Platforms
Customer Support Systems
These providers may use cookies consistent with contractual and legal requirements.
Users should review the privacy notices of such providers where applicable.
12. INTERNATIONAL DATA TRANSFERS
Cookie-related information may be processed in multiple jurisdictions, including:
India
European Union
United Kingdom
United States
Asia-Pacific Regions
Where cross-border transfers occur, reasonable safeguards will be implemented.
13. DATA RETENTION
Cookie retention periods vary depending on:
Cookie Type
Functionality
Legal Requirements
Business Necessity
Some cookies expire when a session ends, while others may remain for a defined duration.
Retention periods are reviewed periodically.
14. SECURITY OF COOKIE DATA
We implement reasonable safeguards including:
Encryption Technologies
Access Controls
Monitoring Systems
Security Reviews
No technology can guarantee absolute security; however, we strive to protect data using industry-recognized practices.
15. CHILDREN'S PRIVACY
Our services are not intended for children unless specifically authorized by applicable law.
We do not knowingly use cookies to profile children.
Where required, additional protections will apply.
16. REGULATORY COMPLIANCE
This Cookie Policy has been designed with reference to:
India Digital Personal Data Protection Act (DPDP Act, 2023)
General Data Protection Regulation (GDPR)
UK GDPR
EU ePrivacy Requirements
Google Consent Mode Requirements
ISO 27001
ISO 27701
Global Privacy Best Practices
Compliance obligations may vary by jurisdiction.
17. CHANGES TO THIS COOKIE POLICY
We may update this Cookie Policy periodically.
Changes become effective upon publication of the revised version.
Material changes may be communicated through website notices or other appropriate channels.
18. CONTACT US
For questions regarding this Cookie Policy:
Privacy & Compliance Office
ATTPL HoldCo – One Company, Multiple Solutions, One Powerful Ecosystem
ATTPL HoldCo – One Company, Multiple Solutions, One Powerful Ecosystem believes that privacy, transparency and responsible technology are fundamental to digital agriculture.
We are committed to:
Protecting Farmer Interests
Respecting User Choices
Promoting Ethical Innovation
Ensuring Secure Technology
Maintaining Global Compliance Standards
while advancing our mission:
"Swasth Bharat • Samriddh Kisan"
through trusted and responsible digital agriculture services worldwide.
