ATTPL HoldCo – One Company, Multiple Solutions, One Powerful Ecosystem ("ATTPL HoldCo", "Company", "we", "our", "us") is committed to maintaining a safe, trustworthy, accurate and responsible digital agriculture ecosystem.
This Content Moderation Policy establishes the framework for reviewing, monitoring, restricting, labeling and removing content across our digital platforms to protect users, farmers, communities and stakeholders.
2. SCOPE
This Policy applies to all content published, submitted, uploaded, generated or distributed through:
https://agri.attplai.com/
Company Websites
Mobile Applications
Farmer Community Platforms
Marketplace Platforms
SaaS Products
AI Systems
Knowledge Portals
Discussion Forums
Research Platforms
APIs
Future Products and Microservices
3. CONTENT MODERATION OBJECTIVES
Our moderation program seeks to:
Protect Farmers
Protect Users
Prevent Misinformation
Protect Intellectual Property
Support Platform Integrity
Promote Responsible Innovation
Maintain Regulatory Compliance
Foster Healthy Community Participation
4. MODERATION PRINCIPLES
All moderation decisions are guided by:
Safety
Protecting people, communities and agricultural ecosystems.
Accuracy
Reducing misleading and harmful information.
Fairness
Applying standards consistently.
Transparency
Providing clear policy expectations.
Accountability
Maintaining oversight and governance.
Proportionality
Taking actions appropriate to the severity of violations.
5. CONTENT CATEGORIES
A. Company Published Content
Articles
Blogs
Research Publications
Educational Materials
Marketplace Information
Advisory Content
B. User Generated Content
Comments
Reviews
Ratings
Forum Discussions
Images
Videos
Documents
C. Marketplace Content
Product Listings
Seller Information
Product Reviews
Promotional Content
D. AI Generated Content
AI Recommendations
AI Assisted Publications
AI Generated Media
Automated Responses
6. ALLOWED CONTENT
The following content is generally permitted:
Educational Agricultural Content
Research-Based Information
Product Reviews
Professional Discussions
Farmer Experiences
Marketplace Listings
Community Contributions
Innovation Discussions
provided such content complies with applicable laws and policies.
7. PROHIBITED CONTENT
The following content is prohibited:
Illegal Content
Criminal Activity
Fraud
Identity Theft
Counterfeiting
Corruption
Harmful Content
Harassment
Threats
Bullying
Hate Speech
Discrimination
Misinformation
Deliberately False Information
Fraudulent Claims
Misleading Agricultural Advice
Fake Scientific Information
Intellectual Property Violations
Copyright Infringement
Trademark Infringement
Unauthorized Use of Protected Content
Privacy Violations
Personal Data Exposure
Unauthorized Information Disclosure
Confidential Information Sharing
Cybersecurity Threats
Malware
Viruses
Credential Theft
Phishing
Exploit Sharing
8. AGRICULTURAL CONTENT MODERATION
Special scrutiny may apply to content involving:
Crop Advisory
Fertilizer Usage
Pesticide Recommendations
Livestock Care
Soil Treatments
Irrigation Practices
Content may be restricted if it:
Creates safety risks.
Promotes dangerous practices.
Contains unsupported scientific claims.
Misleads farmers.
9. MARKETPLACE CONTENT MODERATION
Marketplace content may be reviewed for:
Product Accuracy
Regulatory Compliance
Fraud Prevention
Consumer Protection
Intellectual Property Compliance
The Company may remove:
Counterfeit Listings
Fraudulent Claims
Fake Reviews
Misleading Advertising
10. AI CONTENT MODERATION
The Company may restrict or modify AI-generated outputs that present material risks. AI-generated content may be monitored to reduce:
Misinformation
Harmful Recommendations
Fraudulent Outputs
Unsafe Agricultural Guidance
11. MODERATION METHODS
Content may be reviewed through:
Automated Systems
AI Detection Tools
Spam Filters
Security Monitoring Systems
Human Review
Moderation Teams
Subject Matter Experts
Trust & Safety Personnel
Escalated Review
High-risk content may be reviewed by:
Compliance Teams
Legal Teams
Senior Management
12. CONTENT LABELING
Rather than removing content immediately, the Company may:
Add Warnings
Add Context Labels
Restrict Visibility
Require Additional Verification
where appropriate.
13. CONTENT REMOVAL
Content may be removed when:
Policy Violations Occur
Legal Obligations Apply
Safety Risks Exist
Intellectual Property Complaints Are Received
Regulatory Requirements Demand Action
Removal may be temporary or permanent.
14. USER REPORTING SYSTEM
Users may report content involving:
Reports should contain sufficient information for investigation.
Fraud
Abuse
Misinformation
Security Threats
Copyright Violations
Marketplace Violations
15. INVESTIGATION PROCESS
The Company may:
Investigations will be conducted in good faith.
Review Reported Content
Collect Supporting Information
Consult Experts
Contact Relevant Parties
Take Appropriate Enforcement Actions
16. APPEALS PROCESS
Users may request review of moderation actions.
Appeals should include:
Content Reference
Explanation
Supporting Evidence
The Company may uphold, modify or reverse moderation decisions.
17. ENFORCEMENT ACTIONS
Enforcement measures may include:
Level 1
Warning Notice
Level 2
Content Labeling
Level 3
Content Removal
Level 4
Account Restrictions
Level 5
Temporary Suspension
Level 6
Permanent Termination
Level 7
Legal or Regulatory Escalation
depending upon severity and risk.
18. RECORD RETENTION
Moderation-related records may be retained for:
Security Purposes
Compliance Requirements
Audit Activities
Legal Obligations
subject to applicable laws.
19. GLOBAL COMPLIANCE
This Policy supports compliance with:
Users remain responsible for compliance with laws applicable in their jurisdiction.
Information Technology Act (India)
Digital Personal Data Protection Act (India)
GDPR
EU Digital Services Act (DSA)
Intellectual Property Laws
Consumer Protection Regulations
20. GOVERNANCE & OVERSIGHT
Content moderation activities may be overseen by:
The Company may periodically review moderation effectiveness and update policies.
Trust & Safety Teams
Compliance Functions
Legal Departments
Marketplace Governance Teams
AI Governance Teams
21. OUR COMMITMENT
ATTPL HoldCo believes that trusted digital agriculture depends upon responsible information management.
We are committed to:
Protecting Farmers
Protecting Users
Supporting Truthful Information
Preventing Harm
Respecting Rights
Promoting Ethical Technology
while advancing our mission:
"Swasth Bharat • Samriddh Kisan"
Building a Trusted Global Agricultural Technology Ecosystem
22. CONTACT INFORMATION
Content Moderation & Trust Office
ATTPL HoldCo – One Company, Multiple Solutions, One Powerful Ecosystem
